Dashboard Dogma vs Dashboard Revolutionaries

Mike Griffin is a WordPress CodeSmith
Dashboard Dogma vs Dashboard Revolutionaries

One of the things we’re trying to do with this blog (besides sell our software, which is #1 :lol:) is to have fun teaching people who aren’t using dashboards (but should be) how easy it is to get started with dashboards and improve performance.

To do that we have to fight dashboard dogma. Look up the definition of dogma.


1.   A doctrine or a corpus of doctrines relating to matters such as morality and faith, set forth in an authoritative manner by a church.
2.  An authoritative principle, belief, or statement of ideas or opinion, especially one considered to be absolutely true.
3.  A principle or belief or a group of them: “The dogmas of the quiet past are inadequate to the stormy present” (Abraham Lincoln).

Now do a Google Search for Dashboard Design. That is one place where you are going to find a lot of dashboard dogma. Then search for books on dashboard design. :roll: I mean, there are hundreds of pages to read. HUNDREDS. No wonder that small businesses, small organizations and mere mortals can’t wrap their heads around using dashboards for performance improvement!

The history of progress has been, to a large extent, driven by revolts against dogma. For your dashboards, a good start is simply to pay attention to the Nike tagline:

Just Do It

A next step could be to watch 5 Rules for Dashboard Revolutionaries”, a presentation by Avinash Kaushik. that expands on his Five Rules for High Impact Web Analytics Dashboards. But, unfortunately, you have to pay in order to see the whole presentation.

So first read Five Rules for High Impact Web Analytics Dashboards. As I’ve said before, mentally drop the “analytics” and read it as Five Rules for High Impact Web Dashboards :-).

Then read, You Are What You Measure, So Choose Your KPIs (Incentives) Wisely!.  It IS about web analytics but it is very helpful in terms of being a Dashboard KPI Revolutionary. Here’s how it starts :lol:

“Yes, data is important. Helps make marketing better. Makes for smart organizations. Blah, blah, blah.

You know the drill:  Measure. Find insights. Take action. (Or die trying.) Ascend to corporate heaven.

While there is a great deal of appreciation for the power of metrics/data, I’ve come to realize that Sr. Leaders don’t quite appreciate the deep, and often corrosive, consequences of choosing metric x over metric y as a key performance indicator (KPI).”

If that is too much reading. The first step in revolting against dashboard dogma is to start with an Action Dashboard.

Action Communication Dashboard
Action Communication Dashboard

and then :lol:. Really.

Just Do It

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About MikeGriffin

Mike Griffin is our Chief Dashboard Blogger. Mike is a grizzled veteran of data visualization software development. He started with analog to digital conversions of "dynograph" type data to generate charts on compute screens with Cobol when Cobol was Cool ;-) His three decades of business intelligence, balanced scorecard and dashboard software development have taught him that easy to use, beautiful and affordable are the key to everyday use. Great software HAS to be easy for anyone and affordable by everyone.